Intertextuality
Intertextuality
The reference of one media text in another media text.
Madonna used intertextuality-
Gentlemen Prefer Blondes – Film - (1953)Madonna Material Girl (1985)
Intertextuality in videos
OUTKAST - HEY YA! USES REFERENCES TO THE BEATLES - I WANT TO HOLD YOUR HAND
- Same costumes
- Uses the same locations
- Girls screaming
- Black and white TV
- Hosted on a talk show
THE VERVE - BITTER SWEET SYMPHONY USES REFERENCES TOMASSIVE ATTACK - UNFINISHED SYMPATHY
- Both just the artist walking and singing throughout the whole video
- Both walking on a busy street
-Both walking in public
- Both walking and consistanly lookig directly into the camera
- Both only have them in the video (apart from a few extras)
THE WORLD IS NOTUSES REFERENCES FROM ROBBIE WILLIAMS MILLENNIUM MUSIC VIDEO
- They both use fade transitions
- Both contai girls and fast cars
- Lots of cuts
- Different scenes
- Expensive lifestyle
- Suits
SINEAD O'CONNER NOTHING COMARES 2 U USES REFERENCES FROM GWEN STEFANI USED TO LOVE YOU
- Both contain only them in the video
- Both have a black background



Ensure that you embed the music videos you have looked at...
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