Pop conventions

Technical conventions

- Band shots

- Whole band shots

- Performance clips

- Shadows

- Mise-en-scene- reflects atmosphere e.g. stereotypical geek outfit.

- Equal division of shots upon band members

- Bright lighting- highlights the bands dominance in the video and their superiority

- High angle/low angle- making audience feel superior/inferior

- Special lighting effects

- Close ups- highlight that the group are the most important part of the video

- Animation

- Bright colours against black and white backgrounds

- Panning

- No real sound effects

- Dubbed sounds

How far do you agree that the two videos you have studied are conventional for the genre?

Little Mix's video "black magic" is conventional to the genre of pop. The video uses mise-en-scene to reflect the genre, for example in the beginning of the video the band are wearing clothes that are stereotypical to the representation of geeks, they wear dull clothes that do not stand out. However once they become 'popular' their clothes become bright and colourful highlighting the fact that they are the most important part of the video and reflecting the conventions of pop.

Additionally, within The Vamps' music video 'Somebody To You' bright lighting reflects the atmosphere, which is conventional to Pop music. An example of this is the setting, the band are seen dancing on a bright beach, the bright beach implies the feeling of happiness and enjoyment adding these emotions to the atmosphere of the video