Sam Smith- BBC Live lounge

·     Timeline of entire episode. Main sections: British artist and content promoting British music, interviews, news	-      Introduction from the presenter Clara Anfo building up to Sam Smiths entrance. -      Sam Smith addresses the audience as one and starts his first song. -      There is no break and Sam Smith continues onto his second song. -      He introduces himself and thanks the Live lounge and the audience for having him. -      Sam Smith sings a cover of Alicia Keys, then one of his own songs. -
·     How is the episode constructed? Why?	The episode is loosely constructed which allows the audience to feel as though they are in a relaxed environment.
·     Who is the target audience? Why?	Age: 15-21- (primary) 22-28 (secondary) Gender: Men and Women Ethnicity & Race: The presenter is from black descent  and so the back up vocalists are also from different races and ethnicities which shows that they do not discriminate against anyone- therefore making everyone feel included and targeting everyone.
·     What is the audience address of The Radio 1 Live Lounge in terms of its content and style?	-      He engages the audience by encouraging them to sing and move their hands, which makes the live lounge more interactive. -      Shares personal experiences to make the audience feel more connected to him and allow them to relate.

B         BBC Radio 1s Target Audience
      

Tia, a 19 year old university student from London, who enjoys new, upcoming artist especially from Britain. She loves going to concerts and attending live performances, she's wants to keep up with the news but doesn't want to spend time discussing it with her friends. She enjoys going shopping and keeping up with fashion trends and supporting her favourite artists by buying their merchandise.
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šKHeart Radio target audience

Kayleigh a 25-year-old female who lives in the mainstream of British popular culture, loves eating, drinking and holidays aboard. She is permanently based in the local area, and enjoys what her town has to offer in terms of socialising. She doesn’t like to discuss politics or serious issues with her friends and family, she’s more interested in pop culture and celebrities.

šShe loves to spend money – mainly on clothes, music, magazines, DVDs and other products she’s seen advertised. Kayleigh is a family driven individual, maybe with young children. She has a passion for TV. 

šIt is important that Heart FM is not a female brand. Nothing should alienate male audiences.