MOJO set texts

- MOJO, is a serious 'classic rock' magazine that targets and upmarket and mature audience, reflectin  the context of the economic power of the 'baby boomer' generation- They were th first generation to have disposable income post war. and were able to enjoy festivals ad concerts

- In terms of media industries Mojo is a good example of diversification.

- It is a product with clear audience address- engaging the passion of music fans who consider themselves sophisticated- this is reflected in a consistent media language house style.

Target audience-
mojo targets a niche, older, predominantly male audience:
demographic- 83.5% male
age - 61.5% 39-55, mean age 41
NRS social grade - 72% ABC1, top three levels






- an English rock band established in London in 1975
- Were responsible for the punk movement in England and inspired many later punk musicians
- Their career only lasted two and a half years and in that time they only released four singles and one   album
- The Sex Pistols originally comprised vocalist Johnny Rotten (John Lydon), guitarist Steve Jones, drummer Paul Cook and bassist Glen Matlock. Matlock was replaced by Sid Vicious in early 1977. 
- The four original members plus vicious were invited to the rock and roll hall of fame but refused calling the museum a "piss stain".








- An English rock band formed in London in 1965
- Their music as progressive and psychedelic, tis made them the most commercially successful and influential groups in popular music history.
- Pink Floyd were founded by students Syd Barrett on guitar and lead vocals, Nick Mason on drums, Roger Waters on bass and vocals, and Richard Wright on keyboards and vocals.
- Pink Floyd were inducted into the American Rock and Roll Hall of Fame in 1996 and the UK Music Hall of Fame in 2005. By 2013, they had sold more than 250 million records worldwide.Pink Floyd toured through 1994