History of the press and Bauer Media
19-50's - 1960's
- largely uncritical of musicians output
- content mainly charts and singles, gig listings.
- Towards the end of 1960's with the arrival of the Beatles, rolling stones and drug culture which changed the nature of music and music writing.
-Rollings tone was created by Jan Wenner in the 1960's, which contained a mixture of current affairs, celebrity interviews and coverage f music industry its appeal lay in the way journalists addressed youth audiences.
1970's
- Early 1970's- "glam rock"- sweet, mud, slide, T-rex
- Progressive rock- Pink Floyd, Emmerson Lake Palmer.
- music papers were still largely uncritical of groups until the prog rock bands begun to spend too much money on staging, lighting and lasers.
-NME changed it style as music evolved, new leadership recruited with ads like 'wanted: hip young gun slinger'. However this could be a problem as these people weren't very experienced.
Mid 1970's
- Writers begin to move papers away from simply music and writing and start writing about "serious" issues such as politics, philosophy.
-Melody maker - musicians papers
- NME- political papers.
1978
- Smash hits launched a magazine for younger audiences. Its focused was on "trivia"- favourite colours, food, pop-musicians lifestyles.
- It included, polls, letters, surveys, fan club info- keeps in touch with readership, what do they want?
Late 70's early 80's
- Style in pop music becomes much more important than content, makeup, clothes, the video, fashion and hair.
1980's
- Independant music labels wanted their own voice and began producing fancies, these were often photocopied and distributed at conserts or by subscription.
- Despite handmade appearance this encouraged a whole new generation of quitters, photographer and cartoonists to contribute.
- magizines became much more about style, not juts music but info about fashion and hairstyles.
- Experimentation with typefaces, layout and graphic design making the music press more exciting breaking the rules.
1990's
- new technologies became to emerge and music videos became popular.
- changed the way in which music was consumed
- every single comes with a video and sometime smog money wa spent on music video than actually producing the music video
- launch of mtg fist tv market for music videos.
1993
- mojo was debuted in Britain in '93
- rough idea, 'that had the sensibilities of a fanzine and the design values of vogue'
- Was initially published by Emap, but Bauer Media took over in 2008 and bought Emap in 2007.
2000's
- limited 'music press' because 'everything is pop cululture'?
- Dsily newspaper feature pop stars and 'celebrities' appear on daytime TV
- People are famous for being famous. everyone in a band or with some talent assumes that they have a right to be rich and famous.
Is the promotion of music driven more by Industry or the Audience/ Readership?
Promotion of music today is driven more by what the Audience want to hear, through doing this people are more inclined to read what they want to and as a result sales go up. However through doing this we see a false reality of many celebrities and have unrealistic expectations of what their life is like.
Conglomerates- a huge institution that owns numerous companies involved in mass media platforms. Like Bauer and Hearst Communications are still primarily print publishers with
- largely uncritical of musicians output
- content mainly charts and singles, gig listings.
- Towards the end of 1960's with the arrival of the Beatles, rolling stones and drug culture which changed the nature of music and music writing.
-Rollings tone was created by Jan Wenner in the 1960's, which contained a mixture of current affairs, celebrity interviews and coverage f music industry its appeal lay in the way journalists addressed youth audiences.
1970's
- Early 1970's- "glam rock"- sweet, mud, slide, T-rex
- Progressive rock- Pink Floyd, Emmerson Lake Palmer.
- music papers were still largely uncritical of groups until the prog rock bands begun to spend too much money on staging, lighting and lasers.
-NME changed it style as music evolved, new leadership recruited with ads like 'wanted: hip young gun slinger'. However this could be a problem as these people weren't very experienced.
Mid 1970's
- Writers begin to move papers away from simply music and writing and start writing about "serious" issues such as politics, philosophy.
-Melody maker - musicians papers
- NME- political papers.
1978
- Smash hits launched a magazine for younger audiences. Its focused was on "trivia"- favourite colours, food, pop-musicians lifestyles.
- It included, polls, letters, surveys, fan club info- keeps in touch with readership, what do they want?
Late 70's early 80's
- Style in pop music becomes much more important than content, makeup, clothes, the video, fashion and hair.
1980's
- Independant music labels wanted their own voice and began producing fancies, these were often photocopied and distributed at conserts or by subscription.
- Despite handmade appearance this encouraged a whole new generation of quitters, photographer and cartoonists to contribute.
- magizines became much more about style, not juts music but info about fashion and hairstyles.
- Experimentation with typefaces, layout and graphic design making the music press more exciting breaking the rules.
1990's
- new technologies became to emerge and music videos became popular.
- changed the way in which music was consumed
- every single comes with a video and sometime smog money wa spent on music video than actually producing the music video
- launch of mtg fist tv market for music videos.
1993
- mojo was debuted in Britain in '93
- rough idea, 'that had the sensibilities of a fanzine and the design values of vogue'
- Was initially published by Emap, but Bauer Media took over in 2008 and bought Emap in 2007.
2000's
- limited 'music press' because 'everything is pop cululture'?
- Dsily newspaper feature pop stars and 'celebrities' appear on daytime TV
- People are famous for being famous. everyone in a band or with some talent assumes that they have a right to be rich and famous.
Is the promotion of music driven more by Industry or the Audience/ Readership?
Promotion of music today is driven more by what the Audience want to hear, through doing this people are more inclined to read what they want to and as a result sales go up. However through doing this we see a false reality of many celebrities and have unrealistic expectations of what their life is like.
Conglomerates- a huge institution that owns numerous companies involved in mass media platforms. Like Bauer and Hearst Communications are still primarily print publishers with
some associated television and radio.
MOJO is published by Bauer
Media.
This company owns over 600 magazines,
including two
other UK
music magazines – Q and Kerrang! The
company has diversified the MOJO brand, offering mojo4music.com online in order to reduce
the risk of only operating in one media form.
The company is itself diversified, with
ownership of magazines, websites, radio stations and music
television channels, which may help protect it from declining audiences for
magazines.
Bauer Media Group is a diversified media conglomerate because it owns a wide range of media platforms ranging from magazines to radios. It owns 'Mojo' magazine and 'Modern gardening', two magazines which cover a spectrum of topics and both differ in genres. This in turn this creates a mass audience which can produce a large number sales benefitting the business.
From the 'audience finder' I found that Older audiences preferred media volumes were those that involve Cars and things regarding the environment. However younger audiences were more into pop radio stations such as 'kiss' and fashion magazines.
Bauer Media Group is a globalised company because they publish magazines, make radio programmes and design digital formats in 17 countries on four continents. Bauer Media Group has a work force of approximately 11,500 employees in 17 countries. Bauer media has an international turnover of €2.316 billion.
-Bauer media produced a radio station called Mojo Radio, transmitted on didgital radio and online.
- The output of the station was based on that magazine
Good job. Your response to Bauer Media being globalised & diversified have improved since the last time I read this.
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