Magazine ownership and NRS
The
magazine industry is mostly owned by publishing companies, rather than the very
large
media conglomerates such
as Disney, Amazon and Netflix that dominate film and television
media worldwide.
Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium.
However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.
How are magazine audiences categorised?
Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium.
However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.
How are magazine audiences categorised?
| All adults (age 15+) | Adults aged 15-34 (15-44 prior to Q3 2012) |
| Men | Adults aged 35+ (45+ prior to Q3 2012) |
| Women | Adults in social grades ABC1 |
How is readership and consumption measured?
The measures available are:
How audiences are identified?
| Adults in social grades C2DE |
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