Magazine audiences, uses and gratifications theory

Mojo magazine has some qualities of the quality monthly but is only se,i glossy and lighter weight paper enabling it to survive as a paid-for-print product.

Target audiences

• Weekly audiences have a more working class audience, paid for magazines with highest working class readerhsip are generally gossip ones.
• Quality monthly magazines target a more middle class audience , paid for magazines with highest middle class magazines include vogue, cosmopolitan and BBC good food.
• Weekly and monthly magazines generally have mainly female readership.

Mojo readers

Mojo has a small circulation of about 68,000 copies and a readership of about 138,000.

Class:

- Mojo gains a similar share of middle class and working class readers.

Gender:

- Mojo is four times more likely to be read by men than women

Age:

- Readership is adults and a greater number of readers are above 35