Magazine Revenue

Magazines receive revenue from:

• circulation (cover price - £5.25 for MOJO in 2017 £5.50 in 2018)
• advertising (in MOJO, mostly live or recorded music, with some fashion advertising,
• mass advertising – e.g.  – and some cross-promotion for other Bauer brands, such as Empire sponsored content and product placement, for example, ‘MOJO listens to all its music on Roksan equipment'

• The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online. 
• Their response has been to diversify as much as possible – events are a good example of this – and to move magazines online.
• Events, e.g. Vogue runs fashion events, GQ runs comedy events.
• Sponsored content and product placement for example, ‘MOJO listens to all its music on Roksan equipment'.

• Product placement- when a product is advertised to the audience by being placed in a media product in exchange for money.

Funding 
- Bauer media is a german conglomerate. Nowday's, magazine publishing is in the hands of a few international companies, which is an example of globalisation

Globalisation- The process whereby institutions increasingly operate on a worldwide scale.

1. Who owns Mojo? How is Mojo funded?

Mojo is owned by Bauer Media, a conglomerate that owns over 600 magazines. Its funded by advertisements throughout the magazine, cover price of £5.50 and mass advertisement. e.g. recording all music on roksan equipment.

2.What is the effect of major commercial publishing companies on the magazine industry e.g. Bauer?

Commercial funding companies save failing magazines with funds to help them, both parties benefit as Bauer and mojo both profit from this. However, Bauer inputs rules and regulations to the magazine to make them up to their standards which may disrupt the usual operations of independent mojo magazine

Investigate how magazines are funded commercially and may use different funding models to generate income.

Magazines may rely on events, mass advertising and commercial funding, where big media conglomerates fund them enabling them to produce magazines.

What are the advertisements?

All advertisements mentioned in Mojo's magazine are related to the genre of the magazine "classic rock", for example an advertisement page on HMV 'recommended', the page consists of recommended DVD's which are all appropriate for the target audience. In addition to this the back page advertises 'planet rock' which is also owned by Bauer media, through cross promoting another magazine of theirs, the media conglomerate doesn't loose out to other competitive magazines.

Is there any product placement?

There is minimal product placement but the stuff that is there is relevant to the genre and target audience. One example is the brand of drums in one of the photographs which fit in with the music magazine genre of rock.

Is this media product selling itself to its audience?

Yes the media product includes things relevant for its target audiences, advertisements that include recommended songs are target at older age groups and products such as furniture are advertised towards them.

Whats online? Whats available to audiences?

MOJO magazines website is split into categories, magazines, key articles, competitions, tickets and a page allowing you to subscribe. By having all these options target audiences are able to access what they want to see. Through having competitions MOJO creates a loyalty with its audience and makes the MOJO 'experience' interactive.

How does it engage with different people?

Through having an online platform MOJO can attract its younger audiences by giving them another medium to read their magazines on. The ticket extension is inclusive to all people regardless of gender or ethnicity- the portal to another website 'aloud.com' advocates tickets that are all different attracting all different people.

Who does this target?

The online platform targets MOJOs younger secondary demographic (aged 16-27) as they are in a more technologically advanced era, the shift to technology highlights Mojos ability to move with the times and their inclusion to a readership that is not purely white, middle class males. However it also encourages older audiences to move from paper to online by offering exclusive articles and competition which can only be entered online.

What is the advantage of having this platform?

This platform further offers more availability for MOJOs readership to access their magazine. It also shows that MOJO is developing with the times where technology is not just a luxury but a common device- which is the key to the future.